The photographer needs to concern himself with elements such as the lenses and the cameras used, the background, the composition and the lighting. Those are his areas of expertise. The model needs to show up fresh and radiant for the shoot. Finally the make up artist has to work towards covering up the model's bad negative qualities and enhancing his or her positive features. Make up does have a big effect on the quality of the photo shoot. The very beauty products which we see in ads and on the market stores could be used in the studio to make a better picture. Normally the make up artist would have a few assistants that each specialize in a certain area of make up.